Our Journey
10,000+ people tried the chairs.
Summer 2026 was our first full season of public activations, delivered across the LTA's Grass Court Season and powered by Lexus. We put PlayMoovin' sport wheelchairs in front of the public at scale for the first time, in some of the most iconic tennis venues in the country.
10,000+
people tried the chairs
8
events and venues
50+
activation days
Eight events, one season.
From a schools festival in Birmingham to Middle Saturday at Wimbledon Park, the chairs were on the ground and in use at every event.
01
Lexus Birmingham Open
1-5 June 2026
8 chairs, 10am-3pm daily, integrated into the schools festival.
02
Trafalgar Square
6 June 2026
Give It A Go public sessions, at a site with 150,000+ daily footfall.
03
Lexus Ilkley Open
8-12 June 2026
8 chairs, 10am-4pm daily, alongside the schools festival.
04
National Tennis Centre
11 June 2026
A dedicated session at the LTA National Tennis Centre in Roehampton.
05
Lexus Nottingham Open
13-21 June 2026
8 chairs across the Big Tennis Weekend, schools festival and finals weekend.
06
Lexus Eastbourne Community Day
28 June 2026
8 chairs at the Community Day, Devonshire Park.
07
Lexus British Open, Roehampton
28 June - 3 July 2026
8 chairs, 10am-2pm daily, fully integrated into the event.
08
Wimbledon Park
4 July 2026
8 chairs all day for Middle Saturday and the Big Tennis Weekend.
Highlights.
Trafalgar Square · 6 June
Our public launch moment. The chairs were visible, accessible and at the centre of a buzzing event, with strong on-the-ground energy from participants and families.
Lexus Eastbourne Community Day · 28 June
The Community Day at Devonshire Park was one of the best sessions of the summer - a fantastic turnout, brilliant atmosphere, and a real demonstration of what this programme can be.
Feedback
What people said.
All staff commented how much fun the boys had as it really is different to anything they have tried before. Would we recommend doing this again? 100%. Thank you for letting us trial this. We would love to run it again next year.
This experience was truly above and beyond what I'd imagined. It was catered for anyone, everyone - it didn't matter if you'd never held a racket or even manoeuvred a wheelchair (like me!)
Our Year 4 children really enjoyed the wheelchair tennis session with Alfie last Friday - they were still talking about it when they came back in after the weekend!!
With fun games to get used to playing wheelchair tennis, an opportunity to play with Alfie and plenty of time for questions, it was fantastic!
I would love if the session was longer so we could get better at moving the wheelchairs and we could learn some cool moves!
I really want to do it again so we can practise the skills we learned and learn new ones too.
How we got here.
2024
Found our chair partner, PlayMoovin’, at Roland Garros.
H1 2025
Built the logistics and operations behind the programme, and secured founding funding.
H2 2025
BETA phase. The first chairs landed and went into use, the first test events were delivered, and we filmed assembly, safety and introductory drills with LTA coach Lee Neale.
January 2026
A Get In And Go feature aired on BBC Blue Peter, taking wheelchair sport to a national childrens audience.
Summer 2026
A full season of public activations across the LTA Grass Court Season - eight events, 50+ activation days, and 10,000+ people trying the chairs.
3 September 2026
Public launch of the chair hire programme for schools, clubs and holiday camps.